Portfolio & Case Studies

Chanokporn
Rinfong

Strategic IT & Digital Transformation Leader

Driving commercial growth through scalable enterprise technology — the rare profile who has managed the money (Accounting), led the people (HR), and built the systems (Enterprise IT) in one career.

Download Full CV View Case Studies ↓
Chanokporn Rinfong
15%IT cost reduction
at ZEN Group
฿6.5–21MAnnual IT budget
(CAPEX+OPEX)
5+Brands' POS & CRM
managed concurrently
500+Branches across
career
6+ yrsLeading at Manager
level & above

01 — Executive Summary

Three domains,
one leader.

Strategic IT Business Solutions & Digital Transformation Leader with 10+ years of enterprise-scale experience driving technology strategy across large-scale Retail and F&B operations (500+ branches). Proven track record acting as a trusted business partner to GM and CTO — translating corporate vision into scalable POS, CRM, MarTech, and ERP infrastructure that delivers measurable commercial results.

Directly responsible for managing multi-million Baht IT budgets, developing data insights for Senior Operations Meetings, and formulating annual department strategies aligned to corporate direction. Now seeking to bring this cross-functional expertise — spanning Finance, People, and Technology — to a Director or Head of level role.

02 — Career Journey

10+ years, progressing from
technical delivery to enterprise strategy.

  1. Jan 2024 — Present

    IT Software Solution Manager

    ZEN Corporation Group Public Co., Ltd. · Restaurant / Multi-Brand F&B

  2. 2019 — Jan 2024

    Project Manager & Business Transformation Lead

    PTG Energy PLC · Energy / Non-Oil / F&B

  3. 2018 — 2019

    Project Manager — ERP Implementation

    Double Pine Co., Ltd. · Software Solutions

  4. 2015 — 2018

    Accounting & Stock Control Manager / ERP Project Lead

    PT Retail Corporation Ltd. (Tokyu Department Store) · Retail

  5. 2012 — 2015

    ERP Consultant / Project Leader

    Bhatara Progress Co., Ltd. / BigWork Co., Ltd. · Software Solutions

  6. 2006 — 2012

    Finance & HR Officer

    Paveemol Co., Ltd. / KMUTT · Academic / Commercial

03 — Key Achievements

Director-level impact.

01

Executive Strategy & Reporting

Partnered directly with GM and CTO to develop annual software strategies and Team KPIs; presented data insights at Senior Operations Meetings (SOM).

02

AI Adoption & Capability Building

Selected by the CTO to design and lead "AI-Powered Leader," a company-wide AI training program — Train-the-Trainer certified.

03

Cost Efficiency & Integration

Optimized IT expenditure by 15% at ZEN Group through strategic re-engineering of POS & CRM ecosystems and vendor consolidation.

04

New Venture Launch

Led end-to-end business model design and technical launch of Chickens Station under PTG Energy — a new non-oil revenue stream across 5 branches.

05

Cross-Functional Problem Solving

Primary solution provider for Director-level colleagues in CRM and Accounting — closing systemic gaps between operations and finance.

06

Customer Experience Innovation

Revolutionized the customer journey by implementing QR Ordering & Automation, reducing service friction and improving satisfaction.

04 — Case Studies

From concept to operation.

Project kick-off and on-site work with client, King Power Click

Software & Digital Transformation

Enterprise POS, CRM & ERP at Scale

Upgraded POS and launched Mobile QR Ordering across 500+ stores. Transformed a manual member & points process into a single automated CRM system unifying loyalty data across 5+ restaurant brands.

  • MS Dynamics NAV — King Power Click, BIDC
  • CMPOS — ZEN Group, Punthai Coffee, Coffee World
  • MAC-5 — Baan Somtum, Man A Frozen Foods
Team engaging with customers at Tokyu Department Store retail activation

System Design — How It Works

Illustrative concepts recreated to show system thinking and UX design approach — not screenshots or data from any employer's live systems.

Business Challenge

Improve customer experience, member engagement, and operational efficiency across multiple restaurant branches.

My Role
  • Solution & System Design
  • Business Analysis
  • UX Flow & Logic Design
  • Stakeholder Alignment
Business Impact (illustrative)
+25%Member Redemption
+18%Average Order Value
+30%Repeat Visits
Key Outcome

Scalable architecture with flexible promotion rules and a seamless, consistent customer experience.

Product Concepts — CRM & QR Ordering

CRM member app and QR ordering interface concept, showing membership card, table ordering, and recommended dishes

Tap image to view full size

System Logic — Front-End to Back-End

👤

Customer
Scan QR

→
👥

Identify
Member / Guest

→
🔗

Check Member
API

→
📋

Order Type
Dine-in / Takeaway

→
📝

Menu & Promo
Display

→
✅

Order & Payment
Send to Kitchen

Back-End Logic
☁️ Check Member API Fetch profile & tier
📋 Conditional Prompt Logic Require table no. / order type
📢 Promo Engine Auto-apply matching rule
🎁 Bundle Rule Buy A+B+C → free item D
🏷️ Tiered Rule Set quantity → auto tier discount
👥 Member-Exclusive Offer shown only for members
Design decisions: customer identification prioritized before menu rendering, promotion logic decoupled from UI, recommendation engine supports upsell, modular architecture supports multi-brand expansion

✨ AI & Future Opportunities

🎓

Personalized
Recommendations

📈

Demand
Forecasting

🏷️

Smart
Promotions

👥

Customer
Segmentation

"My focus was not only on interface design, but on aligning business rules, customer experience, and scalable system architecture."

👥 People+⚙️ Process+💻 Technology=💎 Business Value

All screens, labels, and rules above are illustrative recreations for portfolio purposes — not reproductions of any employer's actual interface, data, or business logic.

Chickens Station kiosk storefront

New Venture & Business Development

Chickens Stationสถานีเหนียวไก่

Led end-to-end business model design and validated market fit through data analysis. Built the full operational tech stack from scratch — POS, ordering flow, and reporting — and scaled to 5 branches, establishing a new non-oil revenue channel for PTG Energy.

Chickens Station branch launch night
Team setting up new Chickens Station branches and serving customers at events
Chanokporn presenting the AI-Powered Leader training workshop

AI Adoption & Capability Building

"AI-Powered Leader" Training Program

Personally selected by the CTO — outside my core role — to design and lead a company-wide AI adoption program for senior staff through executive management. Completed external Train-the-Trainer certification prior to delivery, and was awarded internal recognition as an official company trainer.

Facilitating a Train-the-Trainer session

Workshop Agenda

24Participants
8Departments
5Experience Levels
1Mindset Shift
2AI Tools and Synergy work flow
3Prompting Skills and Data safety
4Shared Workshop
5Action Plan 7 day challenge with AI

Delivered to 24 participants across 8 departments — from Operations and Accounting & Finance to IT, HR, Internal Audit, Strategy, and Sales & Marketing.

"AI is not just a tool — it's a mindset shift that empowers people and transforms how we work, think, and create value."

05 — Credentials

Certifications & languages.

AI Power Leader speaker certificate, ZEN Group
Speaker Certificate — AI Power LeaderZEN Group · 2026
Internal Trainer Development Certificate, ZEN Group
Internal Trainer Development (Train-the-Trainer)ZEN Group · 2026
Professional HR Manager Development Program certificate
Professional HR Manager Development ProgramDSD · ThaiHealth · PMAT
ESG201 Risk Management certificate, The Stock Exchange of Thailand
ESG201 — ESG Risk ManagementThe Stock Exchange of Thailand

Additional certification — English Language (B2, Certified by EC English, Dubai, UAE) — listed under Languages below.

06 — Core Skills

Built to lead across functions.

Strategic Leadership

  • Corporate Strategy & Annual KPI Planning
  • CAPEX / OPEX Budget Management
  • Executive Stakeholder Management (GM / CTO)
  • PMO & IT Governance
  • Business Process Re-engineering (BPR)
  • Vendor Negotiation & Contract Management

Business Technology & Solutions

  • POS Ecosystems (CMPOS, PROMISE)
  • CRM & Loyalty Marketing Automation
  • QR Ordering & Omnichannel Integration
  • Workflow Automation & AI Adoption
  • UX/UI Workflow Design & Optimization
  • Enterprise ERP: MS Dynamics NAV

Management & Soft Skills

  • Cross-functional Team Leadership & Coaching
  • Business Analysis (BA) & Requirements Mapping
  • Strategic Thinking & Data-Driven Decisions
  • Change Management & Executive Communication
Thai — Native English — Business Reading & Writing, Conversational B2 — Certified by EC English, Dubai, UAE

07 — Education

M.Sc. Industrial Management

Chiang Mai University · GPA 3.35 · 2008

B.Acc. Accounting

The Far Eastern University · GPA 3.37 · 2004

Professional Development

  • Project Management — Oxford Home Study Centre
  • Design Thinking & Digital Marketing — SME Academy 365
  • Innovative Marketing Strategy — SME Academy 365
  • English for Global Communication & Proactive Leadership — Thai MOOC